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Sponsor Sustainable Forestry
June 1st, 2010 at 11:16 pm

A few months ago we updated the language on our website in order to eliminate any reference to our products as "investments".

 

Securities regulations require that public offerings be registered with the SEC - a costly and time consuming process. Thus, Planting Empowerment does not markets investments, but Sponsorships with the expectation of periodic repayments.

 

From a messaging perspective this gets confusing. Chances are you already understand something about responsible investments, and it is clearer to describe our products as such. However, we are obligated to avoid "investment" language in explaining our products, and that tends to cloud the message.

 

For example, in comparing website traffic over the last three months with the previous three months, we saw a significant decline in information requests and transactions. We attribute this to lack of clarity about our offerings.

 

In short, the characteristics of our offerings have not changed:

  • You still support sustainable forestry projects in Panama
  • You still help to reforest degraded land, create jobs, and promote sustainable development
  • We project a "full repayment, plus a bonus"
  • We update you on the social and environmental impacts you are creating

You should view sponsorship as a long term comittment. While we are investigating short term revenue-generating activities from the plantations, growing and harvesting trees takes time, and there is a chance that you will not receive repayments. However, through the support of our 100+ customers, 22,000 trees are in the ground, and locals are benefiting from lease payments and increased employment.

 

Selling securities is expensive. For now this is a cost that Planting Empowerment, as a small organization, can not afford. We are in the process of raising capital to fully register our sponsorships with the SEC, at which point they will become investments. When these steps are completed the investments may be sold through brokerages or as part of a mutual fund - in addition to being available through our website.

 

The SEC takes measures to ensure that individual investors are protected, and we are fully compliant with their regulations.

 

Sponsoring sustainable forestry projects is a smart way to look after your own financial interests while doing something good for the planet. The plantation inventory of our Adelante project is 70% sold. If you would like to get involved, please visit our Sponsor page.

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